The confidence behind every step.
Planned. Sequenced.
Costed away.
The twelve-month execution plan for the foreign market your board has chosen. The Cascade Model, the strategic-choice canvas, the specialist-provider register. All yours to keep.
WHY CASCADE EXISTS
The gap between a decision to enter a market and actually trading there is where most plans slip. Without sequence, the work happens in the wrong order, the critical path is invisible, and the year stretches.
WHAT YOU WALK AWAY WITH
Four things, in your hands.
The plan your operations director can act on, the strategic foundation underneath it, the model that produced it, and the specialist guidance to staff every step.
The twelve-month plan.
A sequenced Gantt-style roadmap from today to actively trading. Every activity named, dependency mapped, critical path highlighted, finish dates given as probability ranges with cost rollups by quarter.
The strategic-choice canvas.
Five integrated decisions made explicit: winning aspiration, where to play, how to win, capabilities required, management systems. The foundation the plan rests on, documented and internally consistent.
The Cascade Model.
Strategic Choice Cascade, beachhead-to-scale sequencing, PERT-based critical path scheduling, integrated. Three adjustable variables (activity durations and costs, dependencies, the strategic cascade itself) so you can rerun as reality moves.
The specialist register.
For each activity that needs specialist execution, the type of provider named (customs broker, IP lawyer, regulatory consultant) and the typical cost band. We do not select for you. We do not take referral fees.
THE Model
Sixteen stages. One Engine.
From the global pass to the deep dive on the three highest-ranked candidates. Standard methods in multi-criteria decision analysis, used in institutional procurement and policy work, productised for the foreign-market shortlist.
HOW THE WORK RUNS
Five weeks. Three beats.
Scope and the strategic cascade confirmed once you commission. Phasing built, activities decomposed, schedule run, plan pressure-tested. The plan and the model land on your desk in week five.
You confirm the market, the verdict that brought you here, and what trading looks like a year out. The strategic-choice cascade is drafted across the five questions for your review.
Phases defined with transition criteria. Activities decomposed across regulatory, product, commercial, partnerships, and team. The interim briefing lands mid-window. The Cascade Model then runs the critical path and the probabilistic finish dates.
A live walkthrough of the plan with the Gantt, the critical path, the cost rollups, and the specialist register in front of you. Two working days for clarifications; the final written report and the model follow.
WHO CASCADE IS FOR
When the decision is made.
Cascade is the right commission once the leadership team is past the question of whether to enter and into the question of how. The trigger usually looks like one of these.
The board has approved entry.
The decision is made. The leadership team now needs the sequenced, evidence-led plan that translates that decision into the next twelve months of activity.
A verdict is in hand and needs a plan.
You have a defensible market verdict, from us or from prior work, and need to convert it into a year of activity the operations team can act on rather than a slide deck that gathers dust.
Capital wants a defensible answer.
Before committing operational and capital resources, the leadership team needs the answers to what it costs, how long it takes, and what has to happen first, in writing.
You have a deadline to hit.
A trade event, a regulatory window, a partnership signing, a competitor move. The deadline is fixed. The critical path to it needs mapping, costing, and stress-testing.
The operations director needs the detail.
Activity register, durations, dependencies, costs, specialist types. The level a competent ops director can pick up and act on, without us writing the standard operating procedures.
COMMERCIAL TERMS
Fixed at signing.
No surprise invoices.
Five weeks. From £8,750. Fifty per cent on signing, fifty on delivery. The Cascade Model is yours to keep, and folds into the full sequence if you take Reckoning, Verdict, and Cascade together.
Investment from £8,750
The base fee buys the strategic-choice cascade, the activity register, the CPM schedule, the Cascade Model, and the specialist-provider guidance. Scope flexes with the breadth of the activity streams and the regulatory complexity of the market; the fee locks once the engagement charter is signed.
Five weeks from signing to live delivery, with one interim briefing in week two so you can shape the phasing and activity decomposition before the schedule is run.
Scope locks at signing; the fee locks with it.
Fifty-fifty, fully guaranteed
Fifty per cent is invoiced on signing to secure the project window. The remainder follows on delivery of the plan, the canvas, and the model. No hourly billing, no surprise invoices in between.
If three months after delivery the work has not earned its fee, write to us, name what fell short, and the refund follows in full. The adversarial review pass before delivery is the discipline that keeps that conversation rare.
Our work earns its fee, or we refund it.
The model travels with you
The Cascade Model is handed over at delivery with three adjustable variables: activity durations and costs, dependencies, and the strategic choices in the cascade. When a phase shifts or a date moves, change the input and watch the critical path move with it.
If Cascade follows on from Reckoning and Verdict, the three commissioned together as the full Frontier sequence carry a bundle fee that saves more than £10,000 versus separately.
A snapshot today, an instrument forever.
NEWSLETTER
