First weekLock the criteria.
We confirm the candidate markets, leadership priorities, scoring criteria and evidence boundary.
Frontier Reckoning
Market Comparison
A ranked shortlist of foreign markets, scored against criteria the leadership team has agreed in advance.
Fixed Fee, Money-Back.No surprise invoices. Our work earns its fee, or we refund it.
Every Claim Cited.Public-source evidence behind every claim.
Models You Keep.Advanced analytical frameworks, yours to re-run and audit.
Adversarial Review.Every verdict challenged and verified before delivery.
The decision
Which markets deserve serious attention, and why?
Use this when the business has too many plausible markets, too much anecdote and no defensible way to choose where deeper work should begin.
What we need from you
- Strategy considerations
- Product scope and specs
- Candidate markets
- Any leadership priorities
- USPs
What you keep
Outputs built to travel beyond the project.
The recommendation is delivered with the evidence, assumptions and decision logic needed for leadership review, then walked through live with your team.
01
Ranked shortlist
A transparent market order with the strongest options shortlisted for deeper consideration.
02
Top-three market deep dives
Focused dossiers on the three highest-potential markets, covering fit, risks, route conditions and evidence quality.
03
Decision model
The AHP and TOPSIS model, handed over so weights and assumptions can be revisited.
04
Live presentation
A consultant-led presentation of the ranking, shortlist, trade-offs and next decision.
How the answer is built
A method fitted to the shape of the decision.
The Signal Method builds a sixteen-parameter PESTEL+ evidence dossier for each candidate market, then AHP weights the criteria and TOPSIS ranks the options.
Every material conclusion is cited. A separate adversarial pass challenges weak claims and untested assumptions before human sign-off.
Read the full methodologyHow the work runs
Three weeks. Three beats.
Middle weekBuild the evidence base.
Each market is assessed on a consistent evidence set, with weak claims kept visible.
Final weekRank and challenge.
The model ranks the options, the result is challenged through adversarial review and the decision pack is delivered.
Good fit when
- Boards choosing where to concentrate research
- Teams with conflicting market preferences
- A shortlist that must survive procurement or investor scrutiny
Not designed for
- A final investment decision
- A route-to-market implementation plan
- A decision based on one data point such as market size
Commercial clarity
From £4,250. Three weeks.
The scope, fee, evidence boundary and exclusions are agreed before work starts. Fixed-fee project engagements are covered by the three-month money-back guarantee under the signed terms.
Frontier bundle
From £14,000. Save £5,500.
Includes Market Comparison, Market Entry Decision and 12-Month Entry Plan.
If you need to move quickly, this is the shortest route from market shortlist to board-ready entry plan.
One intake and one current evidence base reduce repeat work, speed up delivery and make each stage stronger because the analysis carries through from comparison to plan.
Discuss the Frontier bundleQuestions before you commission
Clear boundaries produce better work.
We confirm the commercial question, scope, evidence boundary, inputs, timetable, fee and exclusions in writing. Work begins only after the engagement terms are agreed.
No. This engagement uses deeply triangulated secondary research. If the decision needs primary research, we identify that gap rather than presenting an inference as evidence.
Whenever a model, assumptions register or working file is part of the output, we hand it over with the controls needed to revisit the answer.
No. We surface relevant commercial and regulatory evidence, but specialist advice remains outside scope and should be obtained where the decision requires it.
Next step
Start a conversation.
Bring us a market question the leadership team cannot yet answer. We will tell you whether it fits a defined product, what evidence it needs, and what the fixed fee would be. If it does not fit, we will say so.