We lock the market, scope, evidence boundary and decision context, then open the source base.
Single-Market Assessment
A cited evidence dossier on one nominated market, before you commit budget or leadership attention.
What is true about the market already on our list?
Use this when one market keeps appearing in the conversation and the leadership team needs to separate a plausible opportunity from an attractive story.
- Nominated market
- Product or service scope
- Existing hypotheses
- Commercial constraints
- Known regulatory questions
Outputs built to travel beyond the project.
The recommendation is delivered with the evidence, assumptions and decision logic needed for leadership review.
Executive brief
The commercial picture, major caveats and decision implications in board-ready language.
Market evidence dossier
Demand, competition, buyer power, regulation, route-to-market and operating conditions.
Assumptions register
What is known, what is inferred and what needs further validation.
Source appendix
Every material claim linked to its source and retrieval context.
A method fitted to the shape of the decision.
The Signal Method turns one nominated market into a sixteen-parameter PESTEL+ evidence dossier, with cited sources and explicit assumptions.
Every material conclusion is cited. A separate adversarial pass challenges weak claims and untested assumptions before human sign-off.
Read the full methodologyTwo weeks. Three beats.
Evidence is gathered, cited, separated from assumptions and pressure-tested before the brief is assembled.
You receive the executive brief, evidence dossier, assumptions register and a clear view of what should happen next.
- A market proposed by a distributor, investor or board member
- A low-risk first engagement
- Testing whether one market deserves deeper analysis
- Comparing several markets
- A final go or no-go verdict
- Primary interviews, surveys or site visits
From £900. Two weeks.
The scope, fee, evidence boundary and exclusions are agreed before work starts. Fixed-fee project engagements are covered by the three-month money-back guarantee under the signed terms.
From £14,000. Save £5,500.
Includes Market Comparison, Market Entry Decision and 12-Month Entry Plan.
If you need to move quickly, this is the shortest route from market shortlist to board-ready entry plan.
One intake and one current evidence base reduce repeat work, speed up delivery and make each stage stronger because the analysis carries through from comparison to plan.
Discuss the Frontier bundleClear boundaries produce better work.
We confirm the commercial question, scope, evidence boundary, inputs, timetable, fee and exclusions in writing. Work begins only after the engagement terms are agreed.
No. This engagement uses deeply triangulated secondary research. If the decision needs primary research, we identify that gap rather than presenting an inference as evidence.
Whenever a model, assumptions register or working file is part of the output, we hand it over with the controls needed to revisit the answer.
No. We surface relevant commercial and regulatory evidence, but specialist advice remains outside scope and should be obtained where the decision requires it.
Start a conversation.
Bring us a market question the leadership team cannot yet answer. We will tell you whether it fits a defined product, what evidence it needs, and what the fixed fee would be. If it does not fit, we will say so.