Questions worth bringing to the board.
Evidence-led writing on export readiness, market selection, entry decisions, foreign-market risk and the work that follows.
Recent notes on foreign-market decisions.
The Signal Note is our newsletter and archive of short decision notes for leaders weighing market entry, market risk and international growth.

The UK-India FTA has a hidden readiness test
Tariff preference only protects margin if the origin claim survives the process.

Steel risk is now a stack, not a line item
Why the UK steel trade measure and incoming UK CBAM should be read as a cumulative margin-stack issue for downstream manufacturers.

Mexico is not a tariff shortcut
Why Mexico can still be a strong Americas base for UK manufacturers, but not as a simple route around US trade friction.

AI Act readiness is a market-access decision
How UK industrial and technology suppliers should decide where EU AI Act compliance investment protects revenue, and where it can wait.
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